The Perfect Lip Color

About a month ago I came across this video for J. Crew’s new fall line.

I love everything about it, the song playing in the background,  the clothes, the model’s silly-coy way with the camera, her messy up-do, and most of all her chic swipe of lip color. Watching the video you get the sense that right before she dashed out the door she pulled out her lipstick for that effortless but wondefully put together look.

Obviously this is a preview for the J.Crew fall line, so I understand that this isn’t really how it all went down. Nevertheless, I forwarded the video to my friend Caroline (who also loved her fabulous messy up-do) and we emailed back and forth about what we thought the color might be. According to Caroline, J.Crew uses a lot of Nars products on their models. A few days later I found myself at Sephora and every single Nars color was on display–except for the one that Caroline predicted she was wearing. So I wandered around until I stumbled on Laura Mercier’s Hydratint in Crimson.

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The color isn’t the same–its not nearly as orangey as the lip color on the model, but I love it. I feel like its a good transition from no lip color to full on lipstick. It gives a pop of color without feeling overly dramatic. So far everyone who has tried it has loved it too.